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Bingo! It’s a classic game, beloved for both its simplicity and social aspects. But in the competitive world of online gaming, game designers and developers have had to lean on the power of aesthetics more and more to stand out and keep modern players enthralled and engaged.

There’s a reason why beautiful paintings and pieces of art are so captivating. They’re pleasing to the eye. When a person gazes upon a master work, it stirs something inside of them and compels them to linger. How do developers use the power of visual design to keep fun but simple games like bingo fresh and exciting? The answer goes beyond flashy animations and catchy tunes. It lies in the power of intentional artistic design.

This article explores how clever online bingo platforms like Swanky Bingo leverage the principles of art and design to create a more engaging and enjoyable bingo experience for players. It’s not just about bells and whistles; it’s about crafting a visually cohesive world that draws players in and keeps them coming back for more.

The Power of Visual Storytelling

The best artistic design isn’t just about aesthetics; it tells a story. This is obvious in powerful classic works such as Picasso’s Guernica. In the context of online bingo, the visuals might be very different, but the intention to make players stop and consider the frame they’re looking at is surprisingly similar.

If any modern video game is designed well, it can evoke in players a sense of excitement, relaxation, or even nostalgia. A whimsical underwater theme with playful animations can transport players to a world of carefree fun, while an art deco theme with sleek lines and muted tones might create a more sophisticated atmosphere.

By carefully considering the principles of art and design, online bingo developers elevate the game beyond the simple mechanics. A well-designed platform isn’t just a game; it’s a visually captivating and engaging experience, a testament to the power of artistic creation in the digital age.

Artistic Design Matters in Online Games

This power of artistic design isn’t reserved for museums; it’s increasingly crucial in the competitive world of online gaming, where game developers need to keep even simple classics like bingo fresh and exciting.

Gone are the days of sterile bingo halls with flickering fluorescent lights and worn-out paper cards. Today’s online bingo platforms are vibrant virtual spaces, each meticulously crafted with artistic intention. But why is artistic design so important in online games? Because humans are, by nature, visual creatures.

Hardwired for Sight

Studies show that a person’s brain dedicates a significant portion of their processing power to visual information. In fact, according to some sources, humans process visuals up to 60,000 times faster than text. Marketing professionals use this fact to promote products using images. Artists use it to convey deep human emotions and truths. Game designers use this fact as well. Attractive visuals on a bingo platform grab a player’s attention instantly and create a lasting impression.

Emotional Connection Through Sight

Visuals don’t just inform a person of the world around them; they can also trigger emotions. A well-designed online bingo platform uses colour palettes, imagery and animations to create a specific mood and feeling. Uplifting colours and playful animations can evoke a sense of excitement, while calming visuals and soothing music can promote relaxation. This emotional connection through sight keeps players engaged and in the right frame of mind for play.

Memory and Recognition

The human brain retains visuals better than it remembers text. Research suggests that people can remember up to 80% of what they see, compared to just 20% of what they read. This means that a visually distinctive online bingo platform will leave a stronger impression on players, making them more likely to return to the game at a later stage.

By leveraging these innate human tendencies, online bingo developers can use artistic design to cut through their online competition and create a far more engaging and memorable experience. Now, let’s explore how this artistic design elevates online bingo:

Visual Harmony: Essential Elements for a Balanced Bingo Platform

Just like a well-composed painting, a bingo platform needs to be visually balanced and harmonious to create a good player experience. Here are some key elements developers consider to achieve this:

  • Clear Hierarchy: Information needs to be prioritized on the screen. Larger fonts and brighter colours should be used for the most important elements, like called numbers and bingo cards. Secondary elements like chat windows and menus can use smaller fonts and muted colours.
  • Logical Layout: The placement of buttons, menus, and bingo cards should be intuitive and easy to navigate. Players should be able to find what they need quickly without getting lost in a maze of information.
  • White Space: Empty space, or “white space,” is just as important as the filled areas on a bingo platform. It allows the eye to rest and prevents the interface from feeling cluttered.
  • Colour Coding: Colours can be used strategically to improve readability and enhance the overall theme. For example, called numbers could be highlighted in a specific colour, while different colour palettes could be used for different bingo card variations.
  • Visual Consistency: A consistent use of fonts, icons, and design elements throughout the platform creates a sense of unity and professionalism. Players should feel like they’re navigating a cohesive world, not a jumble of different styles.
  • Attention to Detail: Small details like subtle animations on buttons or hover effects on menus can elevate the overall user experience. These details add a touch of polish and make the platform feel more engaging.

Theming as a (Digital) Canvas

Online bingo platforms aren’t just websites; they’re virtual worlds. Developers use thematic elements to create a distinct visual language in the same way a person might choose a nice desktop wallpaper to pull a room’s aesthetic together.

Let’s use the visual design choices of Swanky Bingo to illustrate this point. At this fancy gaming platform, the use of rich golds and browns is used to exude a sense of exclusivity and luxury. Together with the overall look and feel of the site, these colour choices all contribute to the atmosphere of a swanky, high-end social club. This isn’t by accident. The platform designers chose to portray their site for a reason. The theme has purpose.

The Power of Storytelling

In the art world and the gaming one, the best artistic design isn’t just about aesthetics; it elevates. It tells a story. By carefully considering the principles of art and design, online bingo developers elevate the game beyond the simple mechanics. A well-designed platform isn’t just a trivial digital distraction; it’s a visually stimulating experience, a testament to the power of artistic creation in the digital age.

Luke Hickman is a printmaker and artist with over 15 years of experience. He studied at Norwich University, graduating with a BA (Hons) Fine Art, and has worked in both the commercial printing and digital marketing industries for over 7 years. Luke's work revolves around the idea of creating art that can illustrate a story with topics covering war, politics and history.

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