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How to Price Artwork for Beginners & Pros

The art pricing calculator has been designed to be simple and easy to use, it will cover your base costs of time, salary, materials and allow you to input a desired profit margin on top. This artwork pricing calculator will allow the everyday artist to make a profit from their passion without losing out on money and not valuing their artwork properly.

Digital Art Commission Price Calculator

You can also use this calculator to price digital artworks, just add a percentage cost of digital equipment and software into the materials box.

The form will save the data to your browser so you can come back and pick up where you left off. We plan to keep the form free to use by displaying adverts on this page which help support the site. If you have any suggestions or changes, please contact us today.

Guide On How To Sell Art Online

Guide On Pricing Artwork

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Luke Hickman

Author at Hickman Design

Luke Hickman is a printmaker and artist with over 15 years of experience. He studied at Norwich University, graduating with a BA (Hons) Fine Art, and has worked in both the commercial printing and digital marketing industries for over 7 years. Luke’s work revolves around the idea of creating art that can illustrate a story with topics covering war, politics and history.

Read Full Bio

How Does This Art Pricing Calculator Work?

1. Completed Hours

When creating artwork you can get lost in how many hours you have spent creating your artwork, for this reason I would always recommend using a timer when working. An alternative would be to use a software like time doctor to track time spent on a project, which is handy for tracking time spent on digital artwork.

2. Salary Per Hour

The salary per hour section can have any number input into it, depending on your skill at creating artwork you should put a lower or higher rate. To get an understanding of finding out your art skill level see this guide on pricing artwork. You should at least input your native countries minimum wage to get an idea of what you want to earn.

3. Cost of Materials

The base cost for creating any artwork is the materials used and depending on the medium used to create your artwork the cost will vary. Its always good practice to keep your receipts of what you have spent money on and then factor these into calculating your artworks cost. You can use this as a digital art commission price calculator too, just include the cost of your tools and software used.

4. Artwork Costs

Artwork costs uses the following formula (Completed Hours * Salary) + Materials. This will give you base cost of your artwork with no profits.

5. Desired Profit

Depending on how much profit you want to make input a number up to 500, each number represents a 1 percent increase in the sale price of your artwork. Ideally you would want a x2 markup on your artwork so you would input 100.

6. Sale Price

The sale price of your artwork uses the following formula Artwork Costs + (Artwork Costs / 100 * Desired Profit) This is a fairly simple formula which you can use without the calculator to work out the sale price of your digital art or fine art.

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Ideas For Valuing Your Artwork

When selling artwork it can be hard to determine the value of your artwork or designs, you need to make sure you cover all of your costs first which can be done with the above calculator.

How To Value Your Artwork?

Many artists and designers end up selling art/designs for less as they may think they are not as skilled as others in the market. This is mainly a psychological issue (FEAR), you should never undercut yourself!

You can get an idea for the value of your artwork by looking at a few things such as:

  • The amount of time you have been an artist or designer.
  • The amount of artworks your have sold.
  • How popular your art and designs are either by social media, gallery viewings or articles/publications about you as an artist.
  • How skilled are you, this would be the ability to produce detailed artworks and not just conceptual/abstract artworks.
  • How unique is your style? The more unique your artwork/design is, means there is less supply of the same style.

You can look at other artists and designers online to see what price they are selling art for based on the above details.

Read The How To Sell Artwork Guide

How To Know What Artworks Sell?

This really depends as you can create your own personal artwork, however not everyone will like your designs or style, so you could only end up selling to a small niche market.

You can also create bespoke commissioned artworks/designs for people which can help to bring in some extra cash, however you may end up creating artwork you don’t like.

Check Out What Other Artists Are Making

You can use social media to your advantage to see what other artists in your niche are producing. Check out engagement rates on social media posts to see what is being said about the art/designs being produced.

Use Google Trends For Art Trends

You can put a keyword into google trends (Free Tool) to see what current trends there are in your country to try and figure out what topics may be worth producing artworks about, this way you have a data driven method for producing artwork on trending topics.

Look At Art Publications Online

You can check out online art publications to see what the latest trends are and see what is being shouted about online by the biggest names in the art world.

Future Plans For Artwork Pricing Calculator

We are working on building in the functionality to email and print the final quotes for your personal use, if you are interested in this please contact us.

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