People cannot imagine their lives without mobile apps anymore. They are used to solve a variety of tasks. You can get helpful information, study, learn new information, have fun, watch movies, and more. The demand for different services in the format of mobile applications is growing, and this entails the constant release of new programs.
To stand out from competitors, owners of such products must work on the quality of their app and on how to make it noticeable, attractive, and popular.
ASO is one of the most effective ways to improve app visibility. Optimisation involves various factors, and the visual aspect is critical. Developers can use App Store Optimization Services to enhance their product’s appearance, make it more attractive to potential customers, and ensure higher conversion rates.
Not everyone has the proper knowledge and experience to visualise their app well. In this case, the RadASO’s services will come in handy. Specialists will help you increase visibility, attract more customers, and boost the number of installations.
Table of Contents
The importance of visual elements in ASO
Visual optimisation of mobile apps consists of many components to produce the desired result. Some primary visual elements in ASO include:
- app icon;
- screenshots;
- video previews;
- experimentation with visual elements.
Each factor plays a role and can provide helpful information for promoting your app successfully in the future and achieving the desired results.
Application Icon
The icon is the first thing you see when you search for an app in a dedicated store. It should be attractive, memorable, and easily recognisable. A well-thought-out design can significantly increase a potential user’s interest, resulting in the visitor installing the app – precisely what we need!
Aesthetics – this characteristic should be inherent in the icon; only in this case can you count on success. Don’t forget about consistency with the style. The icon should tell about the product and convey its essence and functionality. Yes, it is not easy to do this, but you will be pleasantly surprised by the effect.
Screenshots
Screenshots are one of the key visual elements. They can influence the user’s decision to download. Well-designed screenshots give the user an idea of what the product looks like and what can be gained from using it.
Screenshots should showcase the app’s greatest strengths, such as the interface’s usability, unique features, and valuable capabilities. Remember to include text in your screenshots. This approach emphasises key features and motivates users to download.
Video Preview
Video preview is another powerful tool. It does an excellent job of its primary task – attracting users’ attention. Unlike static images, video allows you to show the product in action and demonstrate its interface and functionality. An adequately edited video will provide an emotional connection with the user.
As practice shows, applications with video previews have significantly more downloads than those without. Video lets you show the product in real conditions, allowing potential clients to dynamically see the application’s advantages.
Experiments with Visual Elements
Testing and experimenting with visual elements are observed in any area of marketing. Developers can conduct A/B tests to determine which icons, screenshots, or video previews attract users the best.
You can receive helpful information and optimise visual elements based on it. Optimising the outer shell will help you increase the number of installations. You must remember the critical rules, without which visual development will be useless. A striking example is the design’s relevance to the target audience.
Psychology of Visual Perception and Influence on User Decisions
Visual perception psychology has a massive role in how users perceive a mobile app. External elements influence viewers’ emotions, automatically establishing specific associations and brand perceptions. As a result, people decide whether to install the program.
Users can feel confident about its quality if the app icon looks professional and modern. Screenshots that show a straightforward and user-friendly interface also give the impression that the program will be easy to use.
You must consider cultural and local characteristics when promoting a mobile app in different countries and continents. Other countries may have different preferences for colors and shapes associated with positive or negative emotions. If you plan to scale and expand beyond one country, you need to study and consider such peculiarities in your work.
Trends In Visual ASO
Fashion and trends are something that you can trace in different fields. Such concepts are not just about clothes and shoes. You should realise that Visual ASO, too, has its fashion trends that can change over time. Netpeak Journal experts follow the trends, so they know how to design the right look for your product.
The correct visual elements can significantly increase the appeal of an app to an international audience. Among the current trends are the following:
- minimalism – simplicity and clean design allow apps to look modern and professional;
- interactive and animated elements – they create a more dynamic and lively impression of the application;
- personalisation of visual elements – users can more quickly associate themselves with products and understand how they can improve their lives;
- use of colour and contrast – you can highlight key aspects of the interface and attract attention;
- emotional imagery – images that evoke positive emotions can capture users’ attention faster.
Consider such features when designing your mobile app visually. The first impression is significant in establishing contact between the product and its potential user. While technical content is necessary, if the product’s external appearance is not appealing, the potential customer will not reach out to study the content and will pass by.
Conclusion
Visual ASO plays a key role in the success of any mobile app. Icons, screenshots, video previews, and other elements can significantly influence the user’s decision to download. A product’s success depends on technical parameters and external indicators because customers initially like an image.
When designing, you must realize that it should be attractive and correspond to the functionality and preferences of the target audience. By carefully addressing the visual part of ASO, you can improve the application’s visibility in stores and increase the number of installations.
