Sending holiday greeting cards is a low-fee however unsurprisingly effective way for manufacturers to exhibit their offerings to present and potential customers. These cards allow groups to hook up with their clients in the course of the vacation season by means of delivering messages of goodwill and cheer.
One noteworthy advantage of vacation greeting cards is the ability to tailor them to the supposed recipient. While your competitors deal with a bunch of cards fluffed with generic messages, you can stand out by personalising the greetings to individual customers.
This article will spotlight the pinnacle five benefits of sending vacation greeting cards for your clients, focusing on photograph Christmas playing cards.
What Is A Photo Christmas Card?
A photo Christmas card is precisely what the word implies – a Christmas greeting card that incorporates imagery to amplify the message.
For centuries, human beings have despatched Christmas greeting cards to their cherished ones at some stage in this festive season. Most of those cards endure heartfelt messages supposed to carry a smile to the recipient’s face. They also come in high-quality stock paper designed with elegance and durability.
However, while sending out Christmas greeting cards was initially steeped in family practices, it’s now a common marketing concept in corporate landscapes. Mailing company Christmas cards to your clients is an intelligent way to improve your brand’s presence and foster customer loyalty.
The efficacy of Christmas greeting cards doubles if a relevant image accompanies the thoughtful messages.
Ways a Photo Christmas Card May Benefit Your Company
- Fosters Brand Loyalty
Convincing a customer to purchase your merchandise is one issue, however changing them into unswerving customers is a whole different ballgame.
The latter calls for endured advertising efforts supposed to appeal to people’s ache factors and encourage them to take the preferred movement.
Sending out a photo Christmas card is an excellent way to create and foster customer loyalty. You can leverage the opportunity to remind the recipient that you appreciate their patronage and selfless contribution to your business’ success throughout the year.
Christmas greeting cards have a manner of prompting an emotional reaction. Customers who acquire those cards could be happier to continue doing business along with your employer the following yr.
- An Ingenious CRM Strategy
Businesses invest millions of dollars in expensive customer relationship management (CRM) solutions. Unknown to them, it’s possible to build a stronger relationship with your clients using seemingly basic strategies like Christmas greeting cards.
A photo Christmas card is a great way to bring a smile to your customers’ faces. This little act of kindness can make the recipient feel unique and valued, especially if the only holiday greeting cards they received came from your company.
The fact that photo Christmas cards often include handwritten messages alongside relevant imagery gives them a personal touch.
It convinces the recipient that your company esteems them so highly that it had to design a goodwill card specifically for them.
- Increases Brand Awareness
During the height of Christmas, when most companies are immersed in the festivities, sending out a photo Christmas card can help raise more awareness of your brand and stay ahead of the competition.
Many people are happy to proudly display their holiday cards, often adding them to their holiday décor. This ensures that more people can interact with the card (and, by extension, your brand) besides the primary recipient.
To maximise the branding impacts of photo Christmas cards, consider mailing them earlier in the festive season.
That way, the recipient will have an extended time to show the playing cards and extra opportunities for different capacity customers to interact together with your branding statistics.
- Reactivates Past Customers
Someone randomly purchased a product from your company earlier in the year and has never returned. Fortunately, you happened to have added them to your mailing list.
Sending a photo Christmas card to the person can reactivate their interest in your products.
The fact that the recipient received warm holiday greetings despite patronising your company only once will stimulate a more profound interest in your brand. They’ll feel truly esteemed and appreciated.
Even if the person isn’t ready to purchase your products, they’ll happily recommend you to their social networks. So, it’s a win-win for your brand.
- Cost-Effective Marketing Strategy
Sending out a photo Christmas card is one of the most cost-effective methods to reach potential clients. A few dollars is all it takes to purchase and print a holiday greeting card.
Fortunately, many printing companies provide generous discounts on bulk Christmas card orders.
Simply specify the type of stock paper you’d like the card printed on and the information for each card. You can then mail out the cards without incurring significant additional expenses.
Mailing photo Christmas cards are comparatively more affordable than traditional marketing strategies, such as posters and flyers. Once received, the cards can reach both the primary recipient and other potential leads.
Wrap Up
Christmas is an event for families to reconnect with their expensive ones as they reminisce about the passing year and sit up for a promising future. However, this festive season additionally offers a golden opportunity for organisations to reach out to their clients to foster patron loyalty.
Sending a photo Christmas card to your customers is also an ingenious way to reactivate an interest in your products. Depending on how diligently it is implemented, this cost-effective marketing campaign can be ultimately rewarding.
