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Imagine scrolling through the web, you land on a blog, and all you see is a long, endless wall of text. Depending on your preference, you might try to skim through the content before deciding if it’s worth your time. Yet, most people will exit the page immediately. Evidence shows that strategic visuals can improve the view and share rates by up to 40x times more than the average. Clearly, visual elements can do much more than just make a web page look good.

Naturally, you can improve your web design, blog posts, and even your social media posts by adding the right images, graphics, videos, etc. But there’s more to it. Have you thought about how colours and other design elements enhance your blog content strategy? This article will give you insights on how to improve your visual content marketing and take your blogging to the next level.

Importance of Visual Content Marketing

Savvy marketers already know how powerful visual content marketing can be. Even after three days, people can recall up to 65% of the visual content they see. This is why designers often put the most important information in a visually appealing or eye-catching way. With business becoming more competitive, using the right marketing techniques can help you stand out from the crowd and quickly capture your target audience’s attention.

Also, visuals help your audience to fully grasp the message in your content and retain the information for longer. If done right, it can also impact your search rankings, boost engagement, drive traffic, and increase revenue. People love sharing fun memes, infographics, and other helpful and informative visual content. Incorporating these will significantly improve share ability. Mastering visual content marketing helps you learn how to earn more from your blogs, especially if you’re only starting your journey to earn backlinks.

How to Choose the Right Visuals for Your Blog Content Strategy

Choosing the right visuals for your blog requires a learning curve. Yet, it isn’t too much of an effort if you know what to do. For one, you have to appreciate the art of visual communication and the impact it has on your web design and SEO tactics. Here are some helpful cues to get you started on the right track.

Pay Attention to Your Brand Voice

Every brand is unique, and so is its voice. For example, Dove is known for its powerful and uplifting message, Dollar Shave Club for its humour, and the jewel brand Tiffany is popular for its class and elegance. Is yours optimistic, corporate, or neutral? You must consider your brand voice when choosing visuals for your blog content strategy. This will reflect in your choice of images and color palettes for designs.

A strong brand voice is one of those things that help you maintain consistency and naturally incorporate any new element, including visuals. This is essential to resonate with your target audience and create a recognisable brand. And what blog owner doesn’t want that? Even if you haven’t been thinking much about branding, now it is time. With hundreds and thousands of companies emerging every day, you have to create a more relatable and credible business.

Relevance and Quality

In addition to strengthening your brand voice, proper visuals can help you retain your audience’s interests. Yet, you have to make sure your images are high-quality. Even though there is a great variety of pictures and videos that can work for you, not all of them will be relevant to your blog. Besides, you should carefully choose your fonts, colours, and other design elements if you want to have a successful blog that stands out.

Plan your topics, craft your content, and then choose relevant quality images, illustrations, and videos that complement or support your point. You also want to ensure that all design elements reinforce your content’s tone and style. Truepush recommends a content-first design approach for designers and other professionals who wish to utilise powerful visuals to bring their content to life. This strategy will make your content digestible, engaging, and memorable.

Choose Visuals That Appeal to Emotions

According to the cognitive theory of visual communication, people’s thoughts and emotions are influenced by what they see. This is why using visuals that your audience can emotionally connect with is vital. This can be tough to figure out, especially if you are a newbie, but it can become the most powerful tool in your arsenal once you get the hang of it. For example, harmonising the color scheme to evoke the desired emotional response can be the crucial link that adds layers of meaning to your blog content.

You can pair this with fun videos and memes showing your company’s inner workflow or short how-to videos with tips to help your audience get the most out of your service. This is a great way to build a brand connection that fosters lifetime loyalty. Even an animated video on your landing page can boost engagement and retain interest, not to mention the impact on your search rankings.

Bonus Tips and Techniques for Creating Impactful Visual Content

Creating impactful visual content can be complicated. That’s why finding practical hacks and routines that foster your growth and creative expression from imagination to creation is really helpful. To simplify your life, here are some hands-on tips for producing visual content that drives engagement:

  • Stand out from your competitors by being unique. To achieve that, you can try mixing and matching different designs and approaches until you find what’s yours.
  • Present the most impressive information as visual content (for example, in the form of infographics).
  • Add your visuals based on your audience’s preferences rather than what you personally like.
  • Learn more about your audience and know what is relevant to them. Find a way to use your visual content to build bridges between them and your brand.
  • Learn to find inspiration in everything around you, including what others in your niche are doing but don’t be a copycat.
  • Make your audience involved in a creative process. Communicate with them on social media and ask them for their feedback.
  • Your visuals should always tell a story that underscores your marketing goals or intent.
  • Inclusivity matters, and the visuals for your blog content strategy should reflect this.
  • When in doubt, keep it simple and sweet. Too many colors or design details can cause a clash and feel chaotic, so it’s best to know what you want and avoid overdoing it.


Learning how to harness the power of strategic visuals in your blog can be quite challenging. Yet, the many benefits make it one of the most rewarding experiences. Use the tips here to push your visual content marketing to a higher level and enhance your skill set. This will help you build a credible and solid brand that people love.


Luke Hickman is a printmaker and artist with over 15 years of experience. He studied at Norwich University, graduating with a BA (Hons) Fine Art, and has worked in both the commercial printing and digital marketing industries for over 7 years. Luke's work revolves around the idea of creating art that can illustrate a story with topics covering war, politics and history.

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