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Storytelling is not merely confined to written content. With our attention spans shorter than ever, businesses are harnessing the power of explainer videos to create compelling narratives that engage, educate, and convert potential customers. So, if you’re a marketer seeking innovative ways to amplify your brand message, an explainer video might be your golden ticket.

This blog post elucidates the magic of explainer videos and how they can supercharge your marketing strategy.

Budgeting For Explainer Videos

Contrary to the popular misconception, producing an explainer video doesn’t always mean breaking the bank. Explainer video costs vary widely, depending on the length, animation quality, the complexity of the message, and the production company you choose.

Whether you’re a startup on a shoestring budget or a well-established corporation, there’s a video solution for every purse. While you may need to spend more for high-end custom animation, there are affordable options like whiteboard videos and motion graphics that can also deliver stellar results. So, it’s about striking a balance between cost and quality to achieve the best return on investment.

Enhancing Brand Awareness And Recognition

Explainer videos serve as a visual business card, introducing your brand to potential customers in an engaging and memorable way. They articulate your brand’s value proposition, core values, and unique selling points succinctly and compellingly. The colors, logo, and visual aesthetics employed in the video help embed your brand image in the viewers’ minds, fostering awareness and recognition.

Improving SEO Rankings

Google loves video content. Incorporating explainer videos into your website can significantly enhance your SEO rankings. Videos encourage visitors to spend more time on your site, increasing your dwell time. This is a key metric that Google considers when ranking sites, as it indicates that your content provides value to users.

Boosting Social Media Engagement

In the world of Facebook shares, Instagram stories, and Twitter retweets, explainer videos are social media gold. They are easily shareable and can go viral, expanding your brand reach exponentially.

Plus, platforms like LinkedIn and Facebook give preference to native video content, so sharing explainer videos can increase your visibility and engagement rates on these platforms.

Facilitating Understanding Of Complex Topics

Explainer videos shine when it comes to demystifying complex products, services, or concepts.

By harnessing the power of visual storytelling, they can break down intricate topics into digestible chunks of information. This not only enhances understanding but also reinforces the value of your offering, making it easier for your customers to make informed decisions.

Increasing Conversion Rates

A well-crafted explainer video can work wonders for your conversion rates. By placing a video on your landing page or product page, you can hold your potential customers’ attention, compelling them to take the desired action.

According to studies, websites with videos are likely to achieve higher conversion rates compared to those without.


Indeed, explainer videos are a formidable tool in your marketing arsenal. They offer a cost-effective way to amplify your brand message, enhance brand awareness, boost SEO rankings, engage your social media audience, simplify complex topics, and drive conversions. It’s high time marketers leveraged the power of these visual narratives to connect with their customers on a deeper level and set their brand apart in today’s crowded digital landscape.

Remember, the key to a successful explainer video lies in crafting a compelling narrative that resonates with your audience, reflects your brand personality, and guides your viewers towards a clear call to action. With the right approach and strategy, your explainer video could be the next viral sensation that catapults your brand to unprecedented heights.

Luke Hickman is a printmaker and artist with over 15 years of experience. He studied at Norwich University, graduating with a BA (Hons) Fine Art, and has worked in both the commercial printing and digital marketing industries for over 7 years. Luke's work revolves around the idea of creating art that can illustrate a story with topics covering war, politics and history.

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